The packaging design course jointly offered by Shanghai Hengyuan and Shanda University has started!

Release Time：

2019-09-16

The fourth collaboration class between the school and the enterprise welcomed two heavyweight guest teachers: Ms. Xu, Creative Director, and Ms. Wang, Customer Service Director, both from Shanghai Yunshan Advertising. The organizers hoped to use this valuable opportunity to invite two senior professionals from the industry to interact with the students of Shunda University, and to have the two teachers from Shanghai Yunshan provide comments and guidance on the students' creative ideas and works for the upcoming Hengyuan Cup packaging design competition.

The fourth class on school-enterprise cooperation welcomed two heavyweight guest lecturers: Ms. Xu, Creative Director, and Ms. Wang, Customer Service Director, both from Shanghai Yunshan Advertising. The organizers hoped to use this valuable opportunity to invite these two senior industry professionals to interact with the students of Shanda and provide comments and guidance on the students' creative ideas and works for the upcoming Hengyuan Cup Packaging Design Competition.

Ms. Xu, Director of Shanghai Yunshan, first introduced the company's background, philosophy, and services to the students. Then, Yunshan shared the general process of brand planning and some of their classic cases with the students. The Shanda students listened attentively, taking notes from time to time. Their focused expressions showed that they gained a lot.

Next, it was the students' turn to showcase their works. After the brainstorming session and revisions of the initial drafts in the previous class, the works presented this time were significantly more developed and well-formed. Interestingly, the students' works exhibited diverse styles, ranging from very cool and fresh to those with a high-end brand feel. It was dazzling.

The two guest lecturers from Yunshan provided comments and suggestions on the students' works, focusing on the logo, product design, and packaging. In the following weeks, the students will transform their flat designs into three-dimensional models.

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