The packaging design course jointly offered by Shanghai Hengyuan and Shanda University has started!

Release Time：

2019-08-12

The packaging design course, a collaboration between Shanghai Hengyuan and Sanda University, has officially commenced. This collaborative course serves as a prelude to the upcoming "Hengyuan Cup" packaging design competition. To help students understand the company's development background and product characteristics, the first class primarily revolved around these contents:

The packaging design class, a collaboration between Shanghai Hengyuan and Shunda University, has begun!

The packaging design class, a collaboration between Shanghai Hengyuan and Shunda University, has officially started. This collaborative course serves as a prelude to the upcoming "Hengyuan Cup" packaging design competition. To help students understand the company's background and product characteristics, the first class focused on these aspects:

The class began with the instructor explaining the overall process of the activity. After this "warm-up," Ms. Shen Yuehua, General Manager of Hengyuan, gave a detailed introduction to the company's background and main products.

The students showed great enthusiasm for these new things from outside the school. They were divided into five groups to discuss the information they received.

After the students gained a basic understanding of the company's products, Frank, the corporate representative for this school-enterprise collaboration, assigned them some market research tasks, along with a sample purchasing fund!

Therefore, in addition to their regular schoolwork, the students' most challenging task for the next week will be to experience being a consumer. They will use a consumer's perspective to discover interesting products and packaging design elements in supermarkets, shopping malls, and online.

Next week, each group will present their findings in a PPT format and share them with everyone. We look forward to everyone's excellent performance! The company will also prepare a beautiful gift to reward the most outstanding team!

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