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Shanghai Hengyuan and Shunda University's corporate cooperation packaging design class is open! (Second lesson)
Shanghai Hengyuan and Shunda University's corporate cooperation packaging design class is open! (Second lesson)
Release Time:
2019-08-20
After a week of practice , Students from the Art and Design major at Shanghai Sanda University returned to class with confidence, ready to share their achievements on their completed assignments. 。 Following the previous class's grouping, five groups each selected a representative to report on their group's research on the current market situation of household desiccants.
The students' reports were all excellent, covering basic knowledge of desiccants, applications, and major brands and varieties on the current market. Some groups even surprisingly provided suggestions for the positioning of Hengyuan's household products. The overall performance impressed the company.
A panel of judges composed of company representatives and professional teachers evaluated and scored the five groups based on data content and analysis, logic, and expression. This round of scoring will be included in the final total score for selecting the best team award. The fourth group is currently in the lead.
Following this, Hengyuan representatives introduced to the students the core DNA, brand name, brand story, brand slogan, logo, and packaging of the future Hengyuan household product series, which is currently under development.
In the afternoon, based on the company's introduction and combining their own professional knowledge, imagination, and originality, the students conducted a brainstorming session on brand logos, application scenarios, and packaging schemes. The results of the five groups' brainstorming sessions were shared with everyone by the company representatives assigned to each group and the students in that group.
Next the second week Sanda's students will transform today's brainstorming results into complete brand logo and product packaging drafts. Let's wait and see, and look forward to another surprise!
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